Fourth graders at RES are wrapping up a unit on media literacy. They learned about several strategies that advertisers use to get people's attention and convince them to buy products. Then they practiced finding those strategies in different kinds of advertisements. Finally, the scholars created video advertisements for books, also known as book trailers, to try to convince other scholars to read their favorite stories. Here's a great example, from a fourth grader who used the advertising strategies of including Humor and Warm and Fuzzy Feelings in his book trailer for Life of Ty: Penguin Problems by Lauren Myracle.
These book trailers give scholars the opportunity to demonstrate what they have learned about advertising: Do they know what some frequently used advertising strategies are? Do they understand how advertisers use these strategies to try to persuade people to do something?
At RES we share student-created book trailers on the Internet on the library's Twitter account, @resvtlibrary.. Sometimes we hear back from the authors, which is very exiting! Author Lauren Myracle Tweeted back that she liked our scholar's book trailer!